Frequently Asked Questions
Common questions about executive career consulting, resume writing, and job search strategy.
About The Process
What should I expect in the first consultation? ▼
In our initial 20-minute call, we'll discuss your background, target roles, and current career challenges. I'll explain how I work, what results are realistic for your situation, and which package makes most sense. No pressure—it's about finding the right fit for your needs.
How long does a full engagement typically take? ▼
Resume Only packages take 2-3 weeks. Full Package engagements typically run 3-4 weeks. For coaching programs, most executives land their target role within 3-6 months of starting coaching. The timeline depends on your target role, market conditions, and how actively you're searching.
How many revision rounds are included? ▼
Resume Only includes up to 2 revisions. Full Package includes unlimited revisions within 30 days. Coaching packages include ongoing adjustments and refinements as part of the monthly engagement.
What if I'm not happy with the final product? ▼
My 87% placement rate reflects client satisfaction. If something isn't working during the revision period, we'll keep working until it does. I'm invested in your success. For coaching engagements, we continue the relationship until you land your target role.
Resume & ATS Optimization
What's ATS optimization and why does it matter? ▼
ATS (Applicant Tracking Systems) are software that screen resumes before they reach human eyes. If your resume isn't optimized, you might be rejected by the system before anyone ever sees it. I optimize formatting, keywords, and structure so your resume passes through ATS and gets in front of decision makers.
Should my resume be chronological, functional, or hybrid? ▼
For executives, I typically recommend a hybrid or reverse-chronological format that emphasizes your most relevant and impressive achievements first. Functional resumes can raise red flags in executive search. We'll customize based on your specific situation and target roles.
How important are metrics and numbers? ▼
Critical. Executives evaluate other executives on quantified impact. Instead of "managed team," say "built and scaled team from 5 to 25, resulting in 40% capacity increase." Numbers make your achievements concrete and memorable. I help you identify and showcase your most compelling metrics.
What if I don't have obvious metrics from my role? ▼
We'll identify them together. Improved efficiency is a metric (time reduced, cost saved). Better processes are metrics (adoption rate, error reduction). Improved satisfaction is a metric (retention increase, NPS improvement). Even "strategic" achievements can be quantified or contextualized in ways that matter to decision makers.
How long should an executive resume be? ▼
One to two pages. Executives are busy; they appreciate concision. That said, every word should carry weight. I prioritize your most relevant and impressive achievements, cutting anything that doesn't directly support your target role.
LinkedIn & Personal Branding
How important is LinkedIn for executives? ▼
Extremely. Executive recruiters search LinkedIn constantly. Many don't even contact candidates whose LinkedIn profiles are weak or incomplete. A strong LinkedIn presence positions you as discoverable, credible, and visible to recruiters before you ever submit an application.
Should my LinkedIn headline match my current job title? ▼
Not necessarily. Your headline should communicate your target role and value proposition, not just your current title. For example, instead of "VP Sales," you might use "VP Sales | SaaS Growth | B2B Leadership | Enterprise Revenue Generation." This attracts recruiters searching for your target role.
How do I navigate LinkedIn while job searching discreetly? ▼
LinkedIn has privacy settings that let you signal openness to recruiters without broadcasting to your current employer. You can turn on "Open to Work" and restrict visibility to recruiters only. I guide you through these settings and help you craft a profile that signals readiness without triggering your current employer.
Should I post on LinkedIn as part of my job search? ▼
It's optional but powerful. Thought leadership posts (industry insights, lessons learned, professional reflections) establish credibility and keep you visible to recruiters and your network. They don't announce you're job hunting; they demonstrate expertise. I guide you through content strategy if you want to pursue this.
Job Search & Interviews
How should I explain gaps in my work history? ▼
Honestly and confidently. Whether you were laid off, took time for personal reasons, or were between roles, address it directly. Focus on what you learned and what you're doing now to advance. I help you craft a narrative that's authentic and positions you positively without oversharing.
How do I negotiate salary confidently? ▼
Research your market rate, understand your value proposition, and practice before the conversation. Don't counter-offer immediately; ask for time to consider. Focus on total compensation, not just salary. I provide detailed coaching on negotiation strategy, typical approaches, and how to handle objections.
What's the best way to network as an executive? ▼
Quality over quantity. Identify people in roles or companies you're targeting, and reach out with genuine purpose (not "let's grab coffee"). Offer value first—share an article, make an introduction, ask for 15 minutes of their expertise. Many executive roles come through referrals, not postings.
How do I prepare for executive-level interviews? ▼
Executives are evaluated on strategic thinking, communication, and judgment. Prepare specific examples of challenges you've navigated, decisions you've made, and results you've driven. Understand the company's business model, market position, and strategy. In interviews, ask thoughtful questions. I guide you through mock interviews and specific preparation.
Confidentiality & Trust
Is my engagement confidential? ▼
Completely. All client work is confidential. I never discuss specific clients, share their resume with third parties without permission, or reference their situation in case studies without anonymization. Your privacy is paramount.
Will my current employer find out I'm job searching? ▼
I use LinkedIn's confidential features and never share your information without permission. We'll strategize about how to navigate your search while maintaining privacy. Most employers don't find out until you've decided to leave.
What if I don't get a specific role we discussed? ▼
That's fine. We'll adjust strategy, refine positioning, and pursue other opportunities. My goal is your success—not any specific company. Throughout coaching engagements, I help you evaluate offers and ensure they align with your career goals.
Pricing & Investment
Why do you charge more than DIY resume sites? ▼
Because the investment pays for itself. My clients land roles with an average $2.5M+ increase across engagements. A $3,500 Full Package that results in a $50K salary increase ROI in less than a year. You're not paying for a template; you're investing in strategic positioning and executive-level coaching.
Do you offer refunds if I'm not satisfied? ▼
I'm confident in my work and stand behind the quality. If something isn't working, we'll revise and adjust. For coaching engagements, I continue working with you until you land your target role. My success is measured by your success.
Can I mix and match services or create a custom package? ▼
Absolutely. I can build a custom package that fits your specific needs and budget. We might combine à la carte services or create a hybrid approach. Let's discuss what makes sense for your situation in your consultation.
Still have questions?
I'm happy to discuss your specific situation and answer any concerns.
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